Etsy is one of the largest e-commerce platforms in the world for handmade and unique products. However, in addition to handmade products, Etsy also allows sellers to sell digital products or digital goods.
What is selling digital products on Etsy?
Selling digital products on Etsy involves selling products in the form of downloads, such as PDF files, images, audio or video files. These digital products are usually created by independent designers or artists and sold as electronic files for buyers to download and use.
Advantages of selling digital products on Etsy include:
- Create the product once and sell it forever.
- No need for packaging and shipping like physical products.
- Low product creation costs, allowing you to start a business with under $50.
- Easy handling of returns and exchanges when customers are not satisfied.
- High profit margins, as you receive the full value of the product.
Why selling digital products on Etsy can earn passive income?
When you sell digital products on Etsy, you don’t need to manufacture or ship any products. After the customer pays, they can download your product immediately. This allows you to earn passive income from the digital products you have created.
Types of digital products that sell well on Etsy
There are many types of digital products that you can sell on Etsy, including:
- Printable files: Printable files include graphic designs, artwork, photos, and other printable materials.
- Music and sound: This includes audio files, musical instruments, sheet music, and other recordings.
- Patterns and instructions: This includes patterns and instructions for creating handmade products, home decor, gifts, and more.
- Software and apps: Digital products like computer software, mobile apps, photo and video editing software.
- E-books and educational materials: This includes study materials, e-books, and other educational resources.
- Fonts and vector images: This includes beautiful fonts, vector images, and sets of flags or icons.
What tools can be used to design digital products on Etsy
Canva is currently the most powerful tool that allows you to create digital products just by dragging and dropping. However, it is recommended that you purchase Canva’s Pro version to access its image library and pre-designed templates.
To design well, you need to have an ‘aesthetic sense’, which not everyone has the potential for, but you can train yourself.
If you are not good at aesthetics, you can collaborate with a designer. Alternatively, you can design yourself by using Canva’s pre-made templates.
Remember that you cannot sell Canva templates, but you can use them as a starting point to adjust, edit, and change the text and colors to create your own product.
How much should you price your digital products on Etsy?
The price of the design template depends on two main factors: the complexity of the design template, and the prices of competing competitors.
However, usually design templates will have a price range of $3 – $15. You should not sell too low or too high, but depending on the situation to set a reasonable price.
Because you will compete directly with other design templates on Etsy. Buyers will compare products with each other in terms of design quality and product prices.
You can observe the largest stores in the niche, then look at their design templates, and see their prices. You can mimic them or do better than them.
How to create beautiful product photos on Etsy
Because it is a digital product, in order to create professional product photos, you need to use a Mockup tool.
This means that you do not need to print out the product and then take photos. Instead, you just need to drag the image into an available template, and the Mockup tool will help you create professional photos. Then you just need to download the product photos and upload them.
Listing products and driving traffic through SEO on Etsy.
On Etsy, we focus mainly on SEO to drive traffic. This way, you will have free traffic and achieve passive income. Here are some steps you can apply:
- Find appropriate keywords: Find keywords that match your product to use in the product title, description, and tags.
- Provide detailed product information: Provide complete information about your product, including the product title, product description, product features, materials, dimensions, and price. These pieces of information will help customers search for and understand your product better.
- Use accurate tags: Use accurate tags to increase the likelihood of customers finding your product. Use appropriate and diverse keywords to attract customers to your store.
- Use a long product description: Use a long product description to provide detailed and useful information to customers. This also helps increase the likelihood of your product appearing on Etsy search pages.
- Regularly update products: Regularly update your products to keep your store looking fresh and attract customers to come back.
- Share products on social media: Share your products on social media platforms such as Facebook, Instagram, and Pinterest to introduce your products to more customers.
- Take care of customers: Take good care of customers to ensure they are satisfied with your product and service. This also helps increase the trust and positive reviews of your Etsy store.
Selling digital products on Etsy is a great way to earn passive income. With the Etsy platform, you can easily list and sell your digital products and attract customers from all over the world.
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